Hydraulic Die Cutting Machine dealers do not need to market planning
In accordance with the traditional point of view, the Hydraulic Die Cutting Machine dealers as long as the sales do on the line, do not need to market planning. This understanding is biased!
Now, in the domestic market, the success of a brand in a particular region in addition to the advantages of the brand itself and the upstream publicity, promotion, but also inseparable from the Hydraulic Die Cutting Machine dealer's own efforts. When a new brand into a market, Hydraulic Die Cutting Machine dealers to do a lot of effort, the most important of which is how to conduct an effective market planning, and gradually increase market share, and in the next time to consolidate and enhance market position The So, how can the Hydraulic Die Cutting Machine dealer plan the market?
1. Clear the importance of market planning
If there is no market planning, Hydraulic Die Cutting Machine dealers only after the purchase in the store waiting for customers to come home, how can there be income? Hydraulic Die Cutting Machine dealers to implement the market planning as farmers farming farming intensive, hard sweat will eventually In exchange for the joy of harvest.
Due to many factors, some Hydraulic Die Cutting Machine dealers often put all the hopes in the upstream business body; face some upstream enterprises are often trapped in the "Hydraulic Die Cutting Machine dealers do more experience on the terminal", the Hydraulic Die Cutting Machine dealers have unrealistic expectations, that find a Hydraulic Die Cutting Machine dealers to find the "organization." In fact, these two ideas are very wrong! The planning activities of the market only with the upstream and downstream, consistent, in order to receive the best results.
Market planning activities, the upstream enterprises have the advantage of space, because the face of a broader market, the upstream and the industry to understand more channels, easier to understand the characteristics and dynamics of competitive brands. Therefore, enterprises should combine the characteristics of their own brand, targeted to make a guide to the marketing program.
Hydraulic Die Cutting Machine dealers are more familiar with the consumption characteristics of the region and competitors in the local real situation, because the direct face of the market, according to the characteristics of the brand with the local market characteristics, rational and effective deployment of their own resources (human, Material resources, advertising resources, etc.), to develop a specific implementation plan.
2. Master the main points of marketing operations
How can specific areas be implemented for specific areas?
(1) do a good job in the early market research
As the saying goes, "know ourselves, know yourself!" Market research is an important part of the link, it can be said that a complete market research is an important pre-marketing links.
(2) design an effective product and price combination program
Any good concept or service are inseparable from the product as a basis, the price is the product program can not be ignored elements. Effective is not referring to the low price, the price can effectively explain the brand positioning, price combination program is an important means to participate in market competition and tools.
(3) to determine a proper extension of the theme
A good theme is very important! When the ancient war very much attention to "teacher out of the famous", and now the Hydraulic Die Cutting Machine dealers from the interests of consumers starting. Therefore, the Hydraulic Die Cutting Machine dealers do marketing when there must be a proper promotion of the theme, and the theme of the starting point must be set around the consumer.
Is appropriate to set the theme of the important notes Second, do not take into account the feelings of customers and behind closed doors called "self-entertainment white music", customers certainly do not buy it; and too exaggerated or flattery, consumers feel you are not real, and even suspected of fraud The
(4) think of ways to do an effective Hydraulic Die Cutting Machine advertising
Do not advertise as usual in the night wearing beautiful clothes to walk, others can not see, can only do self psychological comfort. Most people know the role of advertising, but it is not clear how effective advertising is done. The main performance of the Hydraulic Die Cutting Machine is: worry about the cost is too high, the investment can not get the job did not dare to advertise; have a strong intention to advertise, but do not know the advertising strategy of random delivery, resulting in high costs; The role of advertising, advertising has unrealistic expectations, the ads wantonly exaggerated or compiled content, the formation of hidden hazards.